Close up 10x10x10x100
10x10x10x100 sprmrkt



cardboard, wood, foil

A pallet containing one hundred grey cardboard boxes of ten by ten by ten centimeters with descriptions of packaging of five different products you can buy at the supermarket.

This installation criticizes the strategy applied by companies on primary needs. The text on the packages describe the original used image, forcing you to base your decision on how you imagine the image. In collaboration with Alexander van Bakel